Today was an interview recording day on the Paid Ads Traffic Summit. I had a great time interviewing who I view as one of the most fun, inventive and business savvy female copywriters in this entrepreneurial hustle, Apryl Beverly a.k.a The Million Dollar Word Stylist.

I first ran into Apryl on Facebook, shortly after I decided to come out of my social media hibernation. 

I knew if I wanted mind blowing conversions I need equally mind blowing copy, so I started to study the art of copywriting. I was bored with the  same ol' same ol', so-so sales pages and pitches I was bombarded with in the digital marketing world. I mean their work was OK but it was predictable and being the non conformist person that I am ( my friends say I am just plain EXTRA, but hey that's how the good Lord made me), I craved something different.

Why did Apryl's copy writing work stand out to me like a chick wearing RED  to a party where the dress code stipulated ALL WHITE? ( Yes you know there is always one rebel gu...